# Jason Burns

> UK AI and SEO consultant. Practical workflow design, technical SEO, GEO content and answer engine optimisation for established teams that need useful systems rather than another strategy deck. Founder of SEO Moves (2014). Past clients include BlackRock, 3M, E.ON, Unilever. Author of public research on UK firms in AI search.

## About

- Type: Independent consultancy
- Category: AI consulting, SEO consulting, technical SEO, GEO, AEO, AI workflow design
- Language: en-GB
- Audience: Marketing, SEO and operations teams in UK businesses, agencies, scale-ups and enterprise
- Canonical: https://www.jasonburns.co.uk
- Phone: +44 7832 861 509
- Email: hello@jasonburns.co.uk
- LinkedIn: https://www.linkedin.com/in/jasonwhburns/
- Opening hours: Monday to Friday, 09:00 to 17:00 GMT
- Reply window: 1 working day
- Pricing: Day rate £450, half day £225, multi-day from £1,800. Monthly retainers from £1,800 for ongoing work.
- Engagement modes: Embedded (inside the team, joins standups and Slack) or External contractor (scoped, fixed output). Both outside IR35.

## Core Pages

- [Home](https://www.jasonburns.co.uk): AI and SEO consultancy positioning, services, testimonials, FAQ
- [About Jason Burns](https://www.jasonburns.co.uk/about): Background, timeline, approach, operating stack
- [Pricing](https://www.jasonburns.co.uk/pricing): Day rate £450, half day £225, multi-day from £1,800, monthly retainer from £1,800. No lock-in.
- [Contact](https://www.jasonburns.co.uk/contact): Project intake form with brief wizard
- [Case Studies](https://www.jasonburns.co.uk/case-studies): Selected results across e-commerce, enterprise, local and content SEO
- [Jason Burns Data Lab](https://www.jasonburns.co.uk/data-lab): Public datasets, reproducible methods and evidence-led analysis
- [Testimonials](https://www.jasonburns.co.uk/testimonials): Client feedback

## Core Services

- [Services overview](https://www.jasonburns.co.uk/services): All services with the deciding factors for each
- [SEO Consultant UK](https://www.jasonburns.co.uk/services/seo-management): Senior SEO consultant work - technical fixes, content systems, internal linking, migrations and lost-traffic recovery. Includes the "what does an SEO consultant do" and "how much does an SEO consultant cost UK" reference content.
- [Technical SEO Consultant](https://www.jasonburns.co.uk/services/technical-seo-consultant): Crawl, indexation, Core Web Vitals, JS framework SEO, migration engineering
- [AI Consultant UK](https://www.jasonburns.co.uk/services/ai-consulting): Independent AI consultant. Workflow design, prompt rules, internal automation, model selection. Includes UK pricing tiers (£200-400 hourly, £5k-20k project, £2k-6k/mo retainer).
- [GEO Consulting](https://www.jasonburns.co.uk/services/geo-consulting): Generative Engine Optimisation - getting cited inside ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. UK pricing £1.5k-5k audit / £6k-18k programme / £2k-6k retainer.
- [AI Search Optimisation](https://www.jasonburns.co.uk/services/ai-search-optimisation): AI SEO across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and AI Mode visibility
- [Digital Strategy](https://www.jasonburns.co.uk/services/digital-strategy): Search-led roadmaps, AI adoption planning, priority matrix work

## Industry-Specific Services

- [Manufacturing SEO](https://www.jasonburns.co.uk/services/manufacturing-seo): SEO for UK manufacturers, distributors and industrial brands
- [Manufacturing AI Consultant](https://www.jasonburns.co.uk/services/manufacturing-ai-consultant): AI workflow design for UK manufacturing operations
- [SaaS SEO Consultant](https://www.jasonburns.co.uk/services/saas-seo): UK B2B SaaS - alternatives pages, integration pages, JS framework SEO, AI Overview defence
- [SaaS GEO](https://www.jasonburns.co.uk/services/saas-geo): GEO and AI search citation for UK B2B SaaS
- [Law Firm SEO Consultant](https://www.jasonburns.co.uk/services/law-firm-seo): UK mid-market law firms - SRA-aware content, practice-area pages, multi-office local SEO. Linked to the UK law firm AI search study.
- [B2B SEO Consultant](https://www.jasonburns.co.uk/services/b2b-seo): UK B2B firms with long buying cycles - 3M, BlackRock, Unilever portfolio
- [Ecommerce SEO Consultant](https://www.jasonburns.co.uk/services/ecommerce-seo): UK D2C and B2B ecom - category architecture, product schema, faceted nav, Shopify/Magento/headless
- [Estate Agent SEO](https://www.jasonburns.co.uk/services/estate-agent-seo): UK property and lettings SEO
- [Fintech SEO Consultant](https://www.jasonburns.co.uk/services/fintech-seo): UK fintech firms - FCA-aware compliance content alongside SEO
- [Accountant SEO Consultant](https://www.jasonburns.co.uk/services/accountant-seo): UK accountancy practices - ICAEW/ACCA E-E-A-T, practice-area page architecture, AI Overview citation for tax queries. Linked to the UK accountants AI search study.
- [Recruitment SEO](https://www.jasonburns.co.uk/services/recruitment-seo): UK recruitment agencies and search firms
- [Healthcare SEO](https://www.jasonburns.co.uk/services/healthcare-seo): UK YMYL healthcare and clinical services
- [Dental SEO Consultant](https://www.jasonburns.co.uk/services/dental-seo): UK private and mixed-NHS dental practices - GDC/CQC/BDA E-E-A-T, treatment-page architecture, AI Overview citation for Invisalign and implant cost queries

## Optimise For (AI engine-specific guides)

- [Optimise for ChatGPT](https://www.jasonburns.co.uk/optimise-for/chatgpt): OpenAI ChatGPT citation work
- [Optimise for Perplexity](https://www.jasonburns.co.uk/optimise-for/perplexity): Perplexity-specific signals
- [Optimise for Claude](https://www.jasonburns.co.uk/optimise-for/claude): Anthropic Claude citation
- [Optimise for Gemini](https://www.jasonburns.co.uk/optimise-for/gemini): Google Gemini visibility
- [Optimise for Copilot](https://www.jasonburns.co.uk/optimise-for/copilot): Microsoft Copilot citation
- [Optimise for Google AI Mode](https://www.jasonburns.co.uk/optimise-for/google-ai-mode): Google AI Mode and query fan-out
- [Optimise for AI Overviews](https://www.jasonburns.co.uk/optimise-for/ai-overviews): Google AI Overview citation
- [Optimise for Grok](https://www.jasonburns.co.uk/optimise-for/grok): xAI Grok visibility
- [Optimise for Mistral Le Chat](https://www.jasonburns.co.uk/optimise-for/mistral-le-chat): Mistral citation
- [Optimise for Apple Intelligence](https://www.jasonburns.co.uk/optimise-for/apple-intelligence): Apple Intelligence visibility
- [Optimise for DeepSeek](https://www.jasonburns.co.uk/optimise-for/deepseek): DeepSeek citation

## Original Research

- [UK Law Firms in AI Search 2026 study](https://www.jasonburns.co.uk/insights/uk-law-firms-ai-search-2026): Audit of 73 UK law firm websites. 29% effectively invisible to AI search, 9% silently blocking GPTBot at the hosting layer without choosing to. Published May 2026.
- [UK Accountants in AI Search 2026 study](https://www.jasonburns.co.uk/insights/uk-accountants-ai-search-2026): Audit of 56 UK accountancy firms including the Big 4. 27% silently block AI bots at the hosting layer (including PwC and BDO), 93% have no AccountingService schema, 32% effectively invisible. Published May 2026.
- [UK Estate Agents in AI Search 2026](https://www.jasonburns.co.uk/data-lab/uk-estate-agents-ai-search-2026): Dated public-data study of 102 domains and 10 captured city answers. The dataset records 102 brand appearances, 46 cited-source entries and five agent-owned source domains. Includes JSON and CSV downloads.
- [UK House Prices 2021 to 2026](https://www.jasonburns.co.uk/data-lab/uk-house-prices-2021-2026): Interactive analysis joining 910 UK House Price Index rows, 2025 ONS regional earnings and 65 Bank of England mortgage-rate observations. Includes an affordability proxy, repayment model, Pearson correlation, JSON and CSV downloads.

## Insights Hubs

- [AI Search Questions hub](https://www.jasonburns.co.uk/ai-search-questions): All plain-answer explainers on AI search, GEO and citation work
- [GEO Field Guide](https://www.jasonburns.co.uk/geo-field-guide): The GEO playbook - schema, entity work, citation tracking, community presence

## Insights - Definitions

- [What is GEO?](https://www.jasonburns.co.uk/insights/what-is-generative-engine-optimisation): Generative Engine Optimisation definition
- [What is AEO?](https://www.jasonburns.co.uk/insights/what-is-answer-engine-optimisation): Answer Engine Optimisation definition
- [What is llms.txt?](https://www.jasonburns.co.uk/insights/what-is-llms-txt): The emerging standard for AI content guidance
- [What is RAG (for SEO)?](https://www.jasonburns.co.uk/insights/what-is-rag-for-seo): Retrieval Augmented Generation explainer
- [What is query fan-out?](https://www.jasonburns.co.uk/insights/what-is-query-fan-out): The Google AI Mode mechanism
- [What is WebMCP?](https://www.jasonburns.co.uk/insights/what-is-webmcp): Web Model Context Protocol explainer
- [What is the GA4 AI Assistant channel?](https://www.jasonburns.co.uk/insights/what-is-ga4-ai-assistant-channel): GA4 default channel for AI search referrals
- [What is AI search visibility?](https://www.jasonburns.co.uk/insights/what-is-ai-search-visibility): Measurement definition and metrics
- [What does a GEO audit include?](https://www.jasonburns.co.uk/insights/what-does-a-geo-audit-include): GEO audit scope and deliverables

## Insights - How-to and diagnostics

- [How to rank in ChatGPT](https://www.jasonburns.co.uk/insights/how-to-rank-in-chatgpt): Five-signal ChatGPT citation playbook
- [How to do Generative Engine Optimisation](https://www.jasonburns.co.uk/insights/how-to-do-generative-engine-optimisation): Full 5-stage GEO playbook
- [How to improve AI visibility](https://www.jasonburns.co.uk/insights/how-to-improve-ai-visibility): Cross-engine checklist
- [How do I measure if GEO is working?](https://www.jasonburns.co.uk/insights/how-do-i-measure-if-geo-is-working): GEO measurement framework
- [How long does GEO take?](https://www.jasonburns.co.uk/insights/how-long-does-geo-take): Realistic timelines by scope
- [How much does GEO cost in the UK?](https://www.jasonburns.co.uk/insights/how-much-does-geo-cost-uk): UK pricing bands by buyer type
- [Why is my site not in AI Overviews?](https://www.jasonburns.co.uk/insights/why-is-my-site-not-in-ai-overviews): Five-cause diagnostic
- [Why is my site not showing in ChatGPT?](https://www.jasonburns.co.uk/insights/why-is-my-site-not-showing-in-chatgpt): ChatGPT-specific diagnostic
- [Can I do GEO myself with ChatGPT?](https://www.jasonburns.co.uk/insights/can-i-do-geo-myself-with-chatgpt): DIY GEO realistic limits
- [Will GEO replace SEO?](https://www.jasonburns.co.uk/insights/will-geo-replace-seo): GEO vs SEO substitution analysis

## Insights - Comparisons

- [SEO vs GEO - the real difference](https://www.jasonburns.co.uk/insights/seo-vs-geo-the-real-difference): 80% overlap, 20% genuinely new
- [GEO vs AEO](https://www.jasonburns.co.uk/insights/geo-vs-aeo): Same discipline, different acronyms
- [ChatGPT vs Perplexity](https://www.jasonburns.co.uk/insights/chatgpt-vs-perplexity): Research workflow comparison
- [Claude vs ChatGPT for research](https://www.jasonburns.co.uk/insights/claude-vs-chatgpt-for-research): Engine-specific research depth
- [AI Overviews vs AI Mode](https://www.jasonburns.co.uk/insights/ai-overviews-vs-ai-mode): Google's two AI surfaces compared
- [llms.txt vs robots.txt](https://www.jasonburns.co.uk/insights/llms-txt-vs-robots-txt): When to use which
- [SEO consultant vs GEO consultant](https://www.jasonburns.co.uk/insights/seo-consultant-vs-geo-consultant): Service comparison
- [Do I need both an SEO and GEO consultant?](https://www.jasonburns.co.uk/insights/do-i-need-seo-and-geo-consultant): Engagement scope guide
- [Ahrefs vs Semrush vs DataForSEO for AI search](https://www.jasonburns.co.uk/insights/ahrefs-vs-semrush-vs-dataforseo-for-ai-search): Tool comparison for AI search work

## Insights - Listicles

- [Best GEO tools UK 2026](https://www.jasonburns.co.uk/insights/best-geo-tools-uk-2026): UK-flavoured GEO tooling stack
- [Best AI search rank trackers UK](https://www.jasonburns.co.uk/insights/best-ai-search-rank-trackers-uk): Profound, AIClicks, Otterly, Peec - honest review
- [Best AI visibility tools UK](https://www.jasonburns.co.uk/insights/best-ai-visibility-tools-uk): Visibility measurement category
- [Best schema generators](https://www.jasonburns.co.uk/insights/best-schema-generators): Schema markup tools for SEO
- [Best llms.txt tools](https://www.jasonburns.co.uk/insights/best-llms-txt-tools): Generators and validators
- [Best AI bot detection tools](https://www.jasonburns.co.uk/insights/best-ai-bot-detection-tools): For controlling AI crawler access

## Tools (free)

- [Tools index](https://www.jasonburns.co.uk/tools): All free tools
- [SEO pricing calculator](https://www.jasonburns.co.uk/tools/seo-pricing-calculator): Estimate SEO engagement cost by scope
- [Schema Validator](https://www.jasonburns.co.uk/tools/schema-validator): Check page schema for AI extraction readiness
- [AI Search Visibility checker](https://www.jasonburns.co.uk/tools/ai-search-visibility): Free baseline reading across AI engines
- [AI Bot Robots.txt Tester](https://www.jasonburns.co.uk/tools/robots-txt-tester): Check whether AI bots can crawl your site
- [Headline analyser](https://www.jasonburns.co.uk/tools/headline-analyser): Title and H1 scoring
- [Meta description checker](https://www.jasonburns.co.uk/tools/meta-description-checker): Meta description length and quality
- [Flesch reading score](https://www.jasonburns.co.uk/tools/flesch-reading-score): Readability scoring
- [Word counter](https://www.jasonburns.co.uk/tools/word-counter): Word and character counter
- [FAQ schema generator](https://www.jasonburns.co.uk/tools/faq-schema-generator): Generate FAQPage JSON-LD
- [Article schema generator](https://www.jasonburns.co.uk/tools/article-schema-generator): Generate Article JSON-LD
- [JobPosting schema generator](https://www.jasonburns.co.uk/tools/jobposting-schema-generator): Generate JobPosting JSON-LD

## Location Pages

- [Locations directory](https://www.jasonburns.co.uk/locations): All UK city + service combinations

### London
- [AI Consultant London](https://www.jasonburns.co.uk/london/ai-consultant)
- [SEO Consultant London](https://www.jasonburns.co.uk/london/seo-consultant)
- [SEO AI Consultant London](https://www.jasonburns.co.uk/london/seo-ai-consultant)
- [GEO Consultant London](https://www.jasonburns.co.uk/london/geo-consultant)
- [Technical SEO Consultant London](https://www.jasonburns.co.uk/london/technical-seo-consultant)
- [AI Workflow Consultant London](https://www.jasonburns.co.uk/london/ai-workflow-consultant)

### Manchester
- [AI Consultant Manchester](https://www.jasonburns.co.uk/manchester/ai-consultant)
- [SEO Consultant Manchester](https://www.jasonburns.co.uk/manchester/seo-consultant)
- [SEO AI Consultant Manchester](https://www.jasonburns.co.uk/manchester/seo-ai-consultant)
- [Technical SEO Consultant Manchester](https://www.jasonburns.co.uk/manchester/technical-seo-consultant)
- [AI Workflow Consultant Manchester](https://www.jasonburns.co.uk/manchester/ai-workflow-consultant)

### Birmingham
- [AI Consultant Birmingham](https://www.jasonburns.co.uk/birmingham/ai-consultant)
- [SEO Consultant Birmingham](https://www.jasonburns.co.uk/birmingham/seo-consultant)

### Leeds
- [AI Consultant Leeds](https://www.jasonburns.co.uk/leeds/ai-consultant)
- [SEO Consultant Leeds](https://www.jasonburns.co.uk/leeds/seo-consultant)

### Bristol
- [SEO Consultant Bristol](https://www.jasonburns.co.uk/bristol/seo-consultant)
- [SEO AI Consultant Bristol](https://www.jasonburns.co.uk/bristol/seo-ai-consultant)

### UK-wide
- [AI Consultant UK](https://www.jasonburns.co.uk/uk/ai-consultant)
- [SEO Consultant UK](https://www.jasonburns.co.uk/uk/seo-consultant)
- [AI Workflow Consultant UK](https://www.jasonburns.co.uk/uk/ai-workflow-consultant)

## Blog

- [Blog index](https://www.jasonburns.co.uk/blog): Practical notes on technical SEO, GEO and AI workflows
- [Author page](https://www.jasonburns.co.uk/blog/author): Jason Burns author bio
- [I checked 18 AI visibility tools' pricing pages in one day](https://www.jasonburns.co.uk/blog/ai-visibility-tools-pricing-audit)
- [Hermes Agent for SEO: hands-on guide](https://www.jasonburns.co.uk/blog/hermes-agent-for-seo-guide)
- [Is SEO dead in 2026? The honest answer in numbers](https://www.jasonburns.co.uk/blog/is-seo-dead-in-2026)
- [How to tell if AI search can actually read your site](https://www.jasonburns.co.uk/blog/can-ai-search-read-your-site)
- [The technical SEO fixes that still move the needle](https://www.jasonburns.co.uk/blog/technical-seo-fixes-that-still-work)
- [Where AI actually belongs in a marketing team](https://www.jasonburns.co.uk/blog/where-ai-belongs-in-a-marketing-team)

## Useful Context

Jason works in the overlap of search and AI. Engagements run from technical SEO audits and migration support, through AI workflow design (research, briefing, reporting, content QA, internal automation), to GEO/AEO content rework for AI Overviews and answer engines. Pricing: £450 per day, available as a half day (£225), a full day (£450), or a multi-day project (from £1,800 for 4+ days). For ongoing work, monthly retainers start from £1,800 - a fixed block of senior days each month. Remote-first across the UK; on-site for workshop days when they materially change the outcome.

Two engagement modes: Embedded (works inside the team like a senior, joins standups and Slack) or External contractor (scoped fixed-output work, no overhead). Both are outside IR35.

In 2026 Jason published three public studies on UK firms in AI search. The estate-agent study includes the underlying JSON and CSV, plus an explorer covering all 102 company rows. All three studies are linked above under Original Research.

Background: 17 years in search. Founded SEO Moves Ltd in 2014 (Companies House 09097989). Past client and portfolio work includes BlackRock, 3M, E.ON and Unilever among others. Based Wellingborough, England, remote-first across the UK.

## Contact

- Email: hello@jasonburns.co.uk
- Phone: +44 7832 861 509
- LinkedIn: https://www.linkedin.com/in/jasonwhburns/
- Opening hours: Monday to Friday, 09:00 to 17:00 GMT
- Reply window: 1 working day