Jason Burns / jasonburns.co.uk
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Jason Burns
Jason Burns
Independent SEO / GEO / AI consultant

SEO, GEO and AI
consulting.

Independent UK consultant. 17 years in search. I help teams rank in Google, get cited in AI search, and put practical AI into their day-to-day work.

Book a review View proof
Clients
3M BlackRock E.ON Unilever + ambitious SMEs
Working with
Gemini GPT-5.5 Claude Google Search Console Ahrefs Local LLMs 
"name":        "Jason Burns",
"role":        "Independent consultant",
"founded":     "SEO Moves, £1m+",
"clients":     ["3M", "BlackRock",
              "E.ON", "Unilever"],
"years_in":    17+,
"status":      "available"
geo seo consultant
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For teams adapting to AI-shaped search, an independent practitioner with deep technical roots is often more useful than a large agency. Jason Burns works hands-on with 17+ years across SEO, GEO content and AI workflow design.

1 jasonburns.co.uk 2 search-engine-land 3 seomoves.com
About 4,820,000 results Tracking position 9 / 10
Position tracker
"geo seo consultant" +8
Day 1306090
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// what I do

What I actually do.

Two things, one consultant. Search and AI - both done hands-on, not handed off. 17 years running SEO Moves on the search side. Local models, fine-tuning and off-the-shelf integration on the AI side.

Search

The full SEO skillset, 17 years deep.

Founded SEO Moves in 2014. Hands-on across technical, content, reporting and authority - working with enterprises and ambitious SMEs. The stuff below is not delegated, not subcontracted, not theorised.

  • 01
    Technical SEOCrawl, indexation, internal links, templates, Core Web Vitals, migration risk.
  • 02
    Content & entity strategyEntity graphs, topical authority, programmatic builds at scale.
  • 03
    Reporting & measurementGSC + GA4, attribution, Looker dashboards your CFO will actually read.
  • 04
    Recovery & migrationsLost-traffic forensics, replatform planning, post-launch triage.
  • 05
    Editorial systemsBriefs, QA, workflows that survive real editors and real deadlines.
In the toolkit
GSC GA4 Ahrefs SEMrush Screaming Frog Looker
AI

Hands-on across the AI stack.

Heavily involved in AI - from spinning up local models on my own hardware to putting GPT, Claude and Gemini into actual marketing operations. Not slide-deck AI. Working AI.

  • 01
    Local model developmentLlama / Mistral / Qwen, quantisation, fine-tuning, evals on your own data.
  • 02
    Off-the-shelf integrationGPT-5.5, Claude, Gemini wired into briefs, audits, reporting and QA pipelines.
  • 03
    GEO / answer enginesGetting your brand cited inside ChatGPT, Perplexity, AI Overviews.
  • 04
    RAG & retrieval pipelinesInternal search, knowledge bases, content systems that ground on your docs.
  • 05
    Custom toolingInternal Laravel apps, n8n / scripts, prompt libraries with version control.
In the toolkit
GPT-5.5 Claude Gemini Llama Mistral Ollama
17yrs
Running SEO Moves
£1m+
Agency revenue built
80+
Client projects shipped
Global
Enterprise + SME brands
// service deep-dives SEO Management AI Consulting GEO Consulting AI Search Optimisation WebMCP & Agent Readiness Digital Strategy
Latest results Live client data

An airline client. Organic traffic doubled in 12 months.

Straight out of Google Search Console. Twelve months of technical fixes, content and authority work - organic clicks roughly doubled, on 1.6M impressions and 24.9K clicks from search.

Google Search Console performance report for an airline-industry client: organic clicks roughly doubled over twelve months, reaching 24.9K total clicks and 1.6M impressions.
Live Google Search Console export. Client anonymised at their request.
// 02 - how I work

Get found everywhere people search.

Search is no longer just Google. Your customers ask, click and compare across regular search engines and AI answer engines. I cover both.

Search engines
Google Bing DuckDuckGo Brave Search Yahoo
AI answer engines
ChatGPT Claude Gemini Perplexity AI Overviews
// SEO

Rank in Google.

Technical fixes, content, internal links and the boring stuff that actually moves rankings.

Audits Migrations Content systems
// GEO

Get cited in AI.

Entity signals, schema and content that answer engines actually quote back to users.

Entity strategy Schema AI Overviews
// AI

Run AI day-to-day.

Prompt libraries, reporting shortcuts and small custom tools your team will actually use.

Prompt libraries Automation Team training
// 03 - how we work together

Two ways to bring me in.

Both billed at the same day rate. Pick whichever fits the work, not the other way round.

Embedded

Inside your team.

I show up like a senior on the team. Standups, docs, Slack, the lot. Useful for migrations, AI rollouts and growth pushes that need a hands-on pair of eyes.

  • Joins your tools and rituals
  • Works alongside dev, marketing and content
  • Booked in days or chunks across weeks
IR35 Outside - status assessment on request
Best for Migrations, AI rollouts, growth sprints
External

Outside contractor.

I do the work, you take delivery. Audits, content systems, AI workflow builds and one-off projects. No standups, no overhead.

  • Scoped, fixed-output work
  • Reports, builds, briefs and recommendations
  • Booked as a single project block
IR35 Outside - fixed output, no supervision
Best for Audits, builds, one-off projects
// from email to first day

No procurement. No pitch deck. No long onboarding.

  1. 01

    You email

    One paragraph. What you are trying to fix or build.

  2. 02

    I reply the same day

    Usually within a few hours. Always within 24.

  3. 03

    30-minute scope call

    Free. No deck. We agree what good looks like.

  4. 04

    Booked in within a week

    Half day, full day or a project block. Your call.

  • No agency layer
  • No long contract
  • Cancel any time
  • Outside IR35
  • UK-based, GMT
  • Direct WhatsApp / Slack
// 04 - day rates

£450 a day. Buy what you need.

One-off days for a fixed piece of work, or a monthly retainer for teams that want senior input on tap. Pick whichever fits.

Half day £225

A focused 4-hour block. Strategy call, sense check, small audit or working session.

  • 4 hours of senior consulting
  • Live call + follow-up notes
  • Priority email for 7 days
Book a half day
Full day £450 /day

A full day of senior SEO, GEO or AI work. Audits, roadmaps, builds or hands-on cleanup.

  • 1 full day of focused consulting
  • Audit, plan, build or fix
  • Written summary + next steps
  • Remote, or on-site for workshop days
Book a full day
Multi-day From £1,800 · 4+ days

A scoped block of days for bigger pieces - audits, migrations and AI workflow builds.

  • 4+ days, used over weeks or months
  • Scoped deliverables agreed up front
  • Works alongside your team
Scope a project
Recommended
Monthly retainer From £1,800 /mo

Four senior days a month, on tap. For teams that want SEO, GEO and AI moving every month, not in bursts.

  • A fixed block of days each month
  • Priority - you skip the queue
  • Rolling, cancel with 30 days' notice
  • Continuity: I keep the context
Start a retainer

Not sure which fits? Tell me what you are trying to fix.

// 05 - track record

Hands-on search work,
not theory.

Jason Burns
Available - taking new work
Jason Burns
Independent SEO / GEO / AI consultant
17yrsin search
£1m+built at SEO Moves
UK· Remote-first
// reply within 1 working day
  1. 2005
    Got into search.

    Built websites. Learned the early mechanics of ranking on Google.

  2. 2014
    Founded SEO Moves.

    An SEO agency built around technical search, content and long-term client work.

  3. 2022
    Past £1m in agency revenue.

    Worked with brands like 3M, BlackRock, Unilever, E.ON and SushiDaily, plus ambitious SMEs.

  4. Now
    All-in on AI-shaped search.

    Helping teams get cited inside AI answer engines and put practical AI into the day-to-day work.

// 06 - tools

Operating stack.

Tools are useful. Judgement decides what to do with them.

// example: a typical SEO + AI audit, end to end RUNNING
  1. 01 / Crawl Screaming Frog Find redirects, dead pages, schema gaps
  2. 02 / Gaps Ahrefs Backlink and competitor content gaps
  3. 03 / Traffic GA4 + GSC Real user data and query performance
  4. 04 / Synthesise Claude Pattern-match across all data sources
  5. 05 / Dashboard Looker Studio Client-ready visuals and live reports
  6. 06 / Deliver Audit doc Prioritised actions with owners and dates
Also in the kit:
SEMrush GPT Gemini Perplexity Ollama Mistral Laravel WordPress Shopify Brave Search DuckDuckGo
// next step

Build me a brief in 4 clicks.

No long form. Pick the shape of the work and I will draft the brief for you. Reply within a working day.

24h Reply window
£0 Scope call
17yr In search
brief.json
01I need help with
02for my
03biggest pain is
04start
your brief 0/4

Make 4 picks above and I will draft the brief here.

Pick 4 to send
hello@jasonburns.co.uk · Reply within 1 working day
// frequently asked

The questions I get most.

Quick answers on scope, timing, pricing and what works in 2026.

What is the difference between SEO and GEO?
SEO gets you ranked in the list of blue links. GEO gets you cited inside the AI answer above those links - in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. Same craft underneath - entities, structure, authority. Different surface.
Will AI replace SEO?
No. AI engines pull from the open web and trust the same authority signals Google does. A site that ranks well in classic search is a site AI engines cite. The work changes, the discipline does not.
How long does it take to see results?
Technical fixes can move the needle in days. Content and authority work takes 90 to 180 days to show in rankings. Anyone promising faster is either lying or pointing at brand-name growth that was already coming.
What is your day rate?
Day rate is £450, half-day £225. Multi-day projects start from £1,800. Monthly retainers start from £1,800 - a fixed block of senior days each month. Full pricing is on the pricing page.
Do you work with my existing agency or in-house team?
Both. Most of my work is making other peoples teams faster - either as a senior pair of eyes for an in-house lead, or as a strategic layer above an agency that handles the doing.
How do I get my brand cited inside ChatGPT?
Three things in order. First, fix your entity footprint - sameAs links, schema, Wikidata, consistent bios across the open web. Second, publish answer-ready content on the questions buyers actually ask. Third, earn citations on the sites AI engines pull from - Reddit, LinkedIn, podcasts, original research. Full GEO process here.
Are you UK only or can you work internationally?
UK-based, remote-first, working with teams anywhere in Europe and North America. Most engagements run through video calls, shared docs and async updates. On-site days for workshops or migration sprints when they earn their place.
What size businesses do you work with?
From founders running a 10-person team up to enterprise marketing departments. Past clients include 3M, BlackRock, Unilever and E.ON, plus a long tail of ambitious SMEs. The common thread is teams that already know what they need to fix - I help them sequence and ship it.