Jason Burns / jasonburns.co.uk
Available - taking new work Contact
Tools Free, no signup, work on any URL

Tools that do the boring work
before the consultant turns up.

Four free tools that handle the technical SEO and AI search checks I run on the first day of every engagement. No accounts, no email gate, no upsell screen.

Jason Burns - independent SEO and AI search consultant

Built by Jason Burns - SEO consultant, 10+ years, 110+ UK engagements priced or quoted between 2015 and 2026. The same checks I run on day one of every client engagement.

110+ UK engagements 10+ years SEO £0 to use any tool
AI Schema

AI Schema Validator

Scores any URL on entity-graph integrity, Wikidata anchoring, sameAs quality, named-author E-E-A-T and the citation signals AI search engines actually use - not just Google rich results.

Input
URL
Time
15 seconds
Open tool
GEO

AI Search Visibility Score

Scores any page across 6 dimensions that correlate with AI search citation. Returns an actionable fix for each dimension below 70.

Input
URL + brand name
Time
30 seconds
Open tool
Crawl

AI Bot robots.txt Tester

Tests your robots.txt against 12 AI search bots (GPTBot, ClaudeBot, PerplexityBot, Google-Extended and more). Flags strategic mistakes - shows you what is being silently blocked.

Input
Domain
Time
10 seconds
Open tool
Pricing

SEO + AI Search Pricing Calculator

Realistic UK monthly budget for combined SEO and AI search (GEO) work. Outputs a band with breakdown of what each level actually buys, plus comparison against DIY, freelancer or agency.

Input
8 inputs
Time
60 seconds
Open tool
Content

Headline Analyser

Paste a headline. Get character count, word count, power-word density, sentiment lean and Google SERP truncation preview. No signup.

Input
Headline text
Time
5 seconds
Open tool
SEO

Meta Description Checker

Paste a meta description and page title. See pixel-accurate length, desktop vs mobile SERP previews and a focused fix list.

Input
Title + description
Time
10 seconds
Open tool
Content

Flesch Reading Score

Paste any text. Get Flesch Reading Ease, Grade Level and a UK reader tier. Useful for AI extraction - extractable answers tend to score 50-70.

Input
Text paste
Time
5 seconds
Open tool
Content

Word Counter + Reading Time

Paste anything. Get word count, character count, paragraphs, sentences, reading time at 238 wpm and speaking time at 130 wpm.

Input
Text paste
Time
3 seconds
Open tool
Schema

FAQ Schema Generator

Add Q+A pairs. Get clean FAQPage JSON-LD ready to embed. AI engines extract from this structure with the lowest friction.

Input
Q+A pairs
Time
60 seconds
Open tool
Schema

Article Schema Generator

Fill in fields. Get Article + Person + Organization JSON-LD - the full chain AI engines need to attribute and cite your content.

Input
13 fields
Time
90 seconds
Open tool
Schema

JobPosting Schema Generator

Generate compliant JobPosting JSON-LD with UK defaults. Critical for recruitment sites that want jobs indexed in Google for Jobs.

Input
Form fields
Time
2 minutes
Open tool

Every tool calibrated for citation in

The whole suite is built around how the engines below decide what to cite. Different weights per tool, same engines.

  • ChatGPT by OpenAI ChatGPT
  • Claude by Anthropic Claude
  • Perplexity by Perplexity AI Perplexity
  • Gemini by Google Gemini
  • Copilot by Microsoft Copilot
  • Llama by Meta Llama
  • Grok by xAI Grok
  • Mistral by Mistral AI Mistral
  • DeepSeek by DeepSeek DeepSeek
// why these tools exist

Built because the existing ones are mediocre.

Most free SEO tools are sales funnels with a calculator bolted on. These are stripped-down to do the thing they advertise, nothing more.

No accounts, no email gate

Every tool runs and returns its full result without asking who you are. The output is not gated behind a download form.

Works on any public URL

Paste a competitor URL, a client URL, your own URL. Server-side fetch means no copy-paste of source. Strict timeouts and size caps so they cannot be abused.

Calibrated against real practitioner data

Scoring and thresholds come from running these checks on hundreds of client sites over the last decade. Not from a JavaScript demo someone slapped together.

If you want a real consultant after, you know where I am

The tools answer the questions in two minutes. The decisions they raise are the start of the actual work.