Jason Burns / jasonburns.co.uk
Available - taking new work Contact
Case studies Proof of work

Real numbers from real engagements.

Seven selected projects across e-commerce, enterprise, local, content and international SEO. Different briefs, same shape: find the blocker, build the system, check the result.

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17 yrs  in search 80+  client projects UK  remote-first
7
Selected case studies
5
SEO disciplines covered
£1m+
Agency revenue built
17 yrs
In search and operations
// 01 - the cases

Different briefs. Same shape.

Each card: client, the problem they brought me, the headline number, and the levers I pulled to move it. Pick the one closest to your situation.

// international SEO full case study
Row HQ logo

Row HQ

Rowing club software · 6 countries

New platform launching into a category owned by the sport's governing body, with a head term far too small to build a business on. The answer was 1,433 pages across six country locales, and 13 free calculators aimed at what rowers actually search every day.

hreflang International SEO Programmatic pages Free tools Stripe shop
Read the full case study
233k impressions in 90 days
3.08k clicks, same window
#1 UK, "drag factor calculator"
8.1 average position
// E-commerce SEO 01

Rooflights Company

Building products · UK

Specialist supplier losing high-value product searches to larger DIY sites.

£750k annual organic sales
Technical clean-up Commercial pages Buyer-intent content Authority
See the work
// Agency build 02

SEO Moves

Founder-led agency · since 2014

Built an SEO agency from scratch and ranked it #1 for "SEO Packages" against the established names.

£1m+ agency revenue built
Brand SEO Lead engine Service productisation Outranking incumbents
See the work
// Enterprise SEO 03

BlackRock

Financial services · global

Big enterprise estate needed performance work without breaking governance or brand.

100/100 PageSpeed score
Core Web Vitals Render-blocking fixes Asset optimisation Release checks
See the work
// Local SEO 04

Sushi Daily

Multi-location food retail

Hundreds of physical locations with weak local search coverage.

3,500% local visibility lift
Location pages Local schema Listing consistency Content mapping
See the work
// Content SEO 05

Aquatics specialist

Niche e-commerce · UK

Deep product knowledge but no organic reach against larger e-commerce competitors.

15,500 monthly organic users
Care guides Internal linking Topical authority Technical fixes
See the work
// Revenue growth 06

Garage doors retailer

Home improvement · UK

Plateaued product-led site with thin category pages and weak conversion signals.

5x revenue growth
Product schema Category expansion Trust signals Conversion review
See the work
// 02 - what I take on

The kind of work that earns its keep.

Five briefs I am set up to deliver. If yours is close to one of these, the first call is short and useful.

01

Technical audits

Crawl, render, indexation, Core Web Vitals. A prioritised fix list your dev team can ship.

02

Content systems

Briefs, internal linking, topic structure. Built so writers ship faster and the pages actually rank.

03

Site migrations

Redirect mapping, URL plans, post-launch monitoring. Move without losing the rankings you have earned.

04

GEO programmes

Get cited by ChatGPT, Perplexity and Google AI Overviews. The new SEO, before your competitors notice.

05

Internal AI workflows

One painful, repeated task. I build the AI that runs it - and leave a system the team can keep using.

// 03 - questions

Case-study FAQ.

Can I see more detailed numbers?
Yes - on a call. Some numbers and screenshots are under NDA, so I share the deeper figures (search console exports, traffic curves, revenue movement) once we know the brief is a fit.
Do you have references I can speak to?
Yes. After a first call I can introduce you to a past client whose engagement matches what you are trying to do. Easier than a written quote.
Why are some cases anonymised?
A few clients prefer the work stays unnamed - usually big enterprise or competitive verticals. The numbers are real, the screenshots are real, the names are held back. Happy to walk through them privately.
What is a typical project size?
Anything from a half-day audit (£225) to a multi-day technical or content engagement (from £1,800). Day rate is £450. For ongoing work, monthly retainers start from £1,800 - a fixed block of senior days each month.
How long until results show?
Technical and CRO fixes can move numbers in weeks. Content and authority work usually shows in months 2-6. I tell you up front which lever you are pulling.
// adjacent

Where to go next.

The services these cases came from - plus the person behind them.

// service

SEO Management

Technical fixes, content systems and authority work - rank in Google and stay there.

Read more
// service

AI Consulting

One painful task at a time. I build the AI that runs it and leave you a system you can keep using.

Read more
// service

Digital Strategy

Search-led roadmaps and AI adoption planning. Decide what to fix, build and publish next.

Read more
// founder

About Jason

17+ years in search. Founded SEO Moves. UK / Remote. Day rate or monthly retainer.

Meet Jason
// ready when you are

Bring the brief that needs a real number against it.

Audit findings, a stalled migration, a content plan that is not converting, or an AI workflow you want to build. The first reply focuses on what is realistic.

Book a call