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Jason Burns Data Lab / INTERACTIVE REPORT 01
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UK Estate Agents in AI Search

Website audit and captured answer-source analysis

Snapshot verified · 25 May 2026
Decision brief

AI visibility and evidence ownership are different problems.

I separated brands named in answers from domains used as evidence. That distinction changes what the analysis recommends.

102sites audited
10answers captured
46source entries
01
Agent websites rarely supplied the evidence.

Only 5 agent-owned domains appeared across 46 source entries. Aggregators, forums and other third parties supplied the rest.

02
Basic schema was common. Sector detail was not.

56 of 83 reached homepages had JSON-LD. Only 10 used real-estate schema, and none used FAQ schema.

03
The signal is interesting, but the sample is not predictive.

All 4 cited companies passed the GPTBot request. They also came from one Edinburgh Google AI Overview capture, so engine and city effects cannot be separated.

What differs in the cited group?

Reached homepages only. Percentage of each group with the marker.

Observed markerCited (n=4)Not cited (n=79)Difference
llms.txt present 50.0% 2/4 15.2% 12/79 +34.8 pp
GPTBot request successful 100.0% 4/4 81.0% 64/79 +19.0 pp
Real-estate schema 25.0% 1/4 11.4% 9/79 +13.6 pp
Any JSON-LD schema 75.0% 3/4 67.1% 53/79 +7.9 pp