Work I have anchored here
Direct work with enterprise marketing teams at FMCG, financial services and industrial brands. Plus full-spectrum SEO and AI workflow input alongside a multi-office creative and marketing agency.
London
Enterprise marketing, financial services and FMCG teams
SEO Consultant
in London.
Senior SEO consultant work for teams that need technical fixes, content systems and clean reporting - run by one experienced person, not a packaged retainer. For London teams, the value is in making the work specific: where the data comes from, who reviews it and what the first useful version should do.
// London context
London teams usually run multi-agency setups with parallel programmes. The work that lands is the work that sequences, not the work that adds more. Most engagements here are second-opinion advisory for enterprise marketing or hands-on diagnostic for an in-house lead who already knows what they need.
// local proof
What this looks like in London.
Local market read
London buyers shortlist three agencies plus one senior independent for a second opinion. That second-opinion slot is where most of my London work sits.
How I work here
Monthly day on-site for strategy reviews. Two to three day blocks for migration sprints or workshops. Otherwise remote.
Where I sit vs other options
Heavy agency saturation - the established names (Builtvisible, Aira, Distilled-era alumni) cover most of the enterprise market. I sit alongside them, not against.
// 01 - the offer
What you are buying.
I do the technical audit, write the dev-ready spec, brief the content team in their own language, then report against agreed targets in real numbers.
What You Are Buying
Senior SEO judgement, run as work your team can actually ship.
The work is one senior IC consultant, not a packaged retainer with a junior delivering. Technical audits become dev-ready specs. Content briefs match what the SERP actually rewards. Reporting tracks real numbers - rankings, organic traffic, conversions - against targets agreed at the start.
Technical audit
Content briefs
Internal links
Real reporting
// 02 - diagnosis
Why London teams call.
The patterns I see most before the work starts. If two of these sound familiar, the first review call is usually worth the time.
Audits sit in spreadsheets
The team has had multiple SEO audits, but the findings never become shipped tickets the dev team actually completes.
Content does not rank
Articles get published on a calendar instead of against real SERP intent, so they finish page 3 and stay there.
Internal links are an afterthought
Hub pages link out generously; money pages have nothing pointing at them. Crawl budget burns on tags and archives.
Reporting is vanity metrics
Monthly reports show traffic up because of a brand spike, not because rankings on the commercial terms moved.
// 03 - how the work runs
Phases that end in something usable.
I do hands-on SEO consultant work as one senior IC - no agency markup, no junior delivery. The day rate or retainer buys senior time on your specific problems.
The work covers technical audits with dev-ready tickets, content briefs built from real SERP data, internal link rebalancing toward money pages, migration support and lost-traffic recovery.
Reporting tracks the numbers that move enquiries - commercial-term rankings, organic conversion paths, real revenue - against targets agreed at the start. No vanity metrics, no traffic-only dashboards.
// 01 - audit
Crawl the site honestly
Technical crawl, indexation review, Core Web Vitals in field data, internal link structure, and a gap analysis against the SERP.
// 02 - prioritise
Separate growth from hygiene
Cut the 4,000-issue spreadsheet into the 12 fixes that move rankings and the rest that can wait.
// 03 - ship
Write tickets dev can ship
Clear acceptance criteria, before-and-after measurements, no SEO jargon to translate. Briefs the same way for content.
// 04 - measure
Verify in field data
Track ranking deltas, organic traffic and conversions against the targets agreed at the start. Adjust based on shipped evidence.
// 04 - proof
Past project profiles.
Two examples of the shape this work takes. Real engagements, anonymised. Not every project looks like these, but the discipline is the same.
Example project profile
Page 3 to position 1 in eight months for a national waste-services brand
The client had a service site that ranked on page 3 for its primary commercial term. The work was technical first - crawl waste, indexation, internal link rebalancing - then a content rewrite around the actual buyer intent on the SERP.
Technical audit
Internal link plan
Content brief rewrite
Quarterly reporting model
// outcome Reached position 1 inside eight months. Organic enquiries doubled. Retainer continued for ongoing optimisation.
Example project profile
Lost-traffic recovery for a B2B SaaS after a Google update
Traffic dropped 40% after a core update. The agency the client was paying said "keep posting". The forensic diff found that thin content templated across hundreds of feature pages was the trigger. The fix removed the templates, consolidated to a smaller set of stronger pages and rebuilt internal links around them.
Update diff
Page consolidation plan
Redirect map
Recovery measurement
// outcome Organic traffic recovered to pre-update levels inside 90 days and continued growing.
// 05 - shape check
Where this works, and what you leave with.
// where this works
Use cases
- 01 Move money-page rankings on commercial terms
- 02 Recover traffic lost to a Google update
- 03 Run a site migration without losing positions
- 04 Works well for teams with several stakeholders and too many disconnected tools.
// what you leave with
Outcomes
- Prioritised technical fix list
- Content brief system
- Internal link plan
- Quarterly reporting model
// 06 - questions
London SEO Consultant FAQ.
Do you work with London teams remotely?
Yes. Most work can run remotely. If a workshop would help, the first step is still a short call to understand the problem and decide whether a session is worth the time.
What does a SEO consulting project usually start with?
It usually starts with one narrow problem: a slow process, a technical blocker, a content system that has become messy or an AI idea that needs turning into a controlled workflow.
How quickly can you find the first useful project?
In most cases, the first useful route is visible after a review call and a small sample of the existing process, crawl, content, report or workflow.
// ready when you are
Find the first useful project for your London team.
Book a review call. We will look at the work, the risk and the first sensible step before agreeing anything.
Book a review