Jason Burns / jasonburns.co.uk
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Free tool Headline analyser

Headline analyser. Length, power words, truncation.

Paste a headline. Get instant feedback on character count, word count, power-word density, sentiment lean and whether it'll truncate in Google's SERP.

What this measures

  • Character count. Google truncates titles at roughly 600px (about 60 chars). Mobile cuts earlier.
  • Word count. 6-12 words is the high-CTR band per most published headline studies.
  • Power words. Counts words from a 120-term list (proven, secret, instant, etc.). 1-2 lifts CTR; 4+ trips spam filters.
  • Sentiment. Rough polarity from a small lexicon. Useful as a sanity check, not as a final answer.
  • SERP truncation preview. Approximate. Real truncation varies by query, device and Google's mood.

When to use the headline analyser

Use this when a page ranks but gets weak click-through, or before publishing a new article where the title tag has to work in Google and AI answer surfaces. The tool is deliberately practical: length, words, sentiment and truncation.

  • Aim for a title that fits the SERP and still tells the reader what they get.
  • Use one strong word if it fits. Four strong words usually reads as clickbait.
  • Check the paired meta description with the meta description checker before finalising.
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